Case study

Cafe group across the Americas

A system for creator content, menu updates and local city narratives that kept multiple locations aligned without losing personality.

Cafe group across the Americas
+167% site and menu visits
2.4x B2C lead growth
Weekly web update rhythm
Shared creator and UGC logic with local variations
Weekly site and menu updates tied to campaigns
Dashboard by city and location

System build

What we changed to move the number.

01 01

Shared creator and UGC logic with local variations

The brand needed consistency across locations while still feeling local and current in each market.

02 02

Weekly site and menu updates tied to campaigns

The brand needed consistency across locations while still feeling local and current in each market.

03 03

Dashboard by city and location

The brand needed consistency across locations while still feeling local and current in each market.

Next step

If the outcome looks right, let us diagnose your version of the bottleneck.

The point of a case study is not inspiration. It is to show how the system behaves when creators, chat, web and operations align.